Create Web Content to Describe the Construction Process

by Tess Wittler, Specialist in Content Marketing for Contractors

Looking for content to include on your website? How about posting information that describes the construction process for your customers? Educating your customers will make them more comfortable with the process as well as add credibility to your business.

Thank you to Tess Wittler for allowing us to share this great article!


One of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don't, so it is important to take the time and care to fully explain it to them (and yes, do a little hand-holding along the way).

When your customers don't feel you are properly communicating with them, they can quickly become angry or feel as though you are taking their business (and money) for granted. An unhappy customer can lead to a bitter experience for both of you.

One way to improve communications is by creating content. Content, such as written documents, checklists, charts and videos, can help your customers understand the construction process better.

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August 22, 2014 by Janet Blake (comments: 0)

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